Women’s Business Summary
The essay “Women’s Business” was written by an American writer Ilene Kantrov. In this essay, the writer portrays a picture of a pioneering businesswoman of USA Lydia E. Pinkham and describes several other business women of the following century who tried to follow the footsteps of Lydia E. Pinkham.
Lydia E. Pinkham was the pioneering businesswoman of America who produced herbal medicine, Lydia E. Pinkham’s Vegetable Compound and advertised it in a newspaper in 1879. She claimed that her product to be the greatest remedy in the world for all types of female weaknesses. She used her image as a kind woman to promote your business.
She tried to introduce social activism into her marketing efforts. She claimed that she was offering something more to her customers and the society besides her product. She also claimed to support women’s rights, fiscal reform, and temperance. Along with her products, she offered her customers some suggestion of diet exercise and hygiene. Because of her gold marketing strategy and social activism she was able to establish herself as a model in the world of American business.
The businesswoman of the following century tried to follow the footsteps of Lydia E. Pinkham in many ways though they departed away from her model in some respects. The businesswomen like Helena Rubinstein and Elizabeth Arden promoted their business of cosmetics, hairstyling and readymade clothes using the image of a glamorous socialite.
Two other businesswomen Margaret Rudkin and Jennie Grossinger ran an incorporation and resort hotel. Jennie Grossinger used her image as a grandmother to prosper her business of resort hotel.
Another businesswoman, Gertrude Muller invented “Toildey Seat” besides writing booklets on progressive philosophy of child-rearing. The last businesswoman included in the essay was Annie Turnbo-Malone, who established “Poro College of hairstyling”. She also claimed to uplift the economic condition of black women.
All the businesswomen after Lydia E. Pinkham tried to carry on their business and social services side by side but they were not as successful as their model. The business of all of these businesswomen grew out of the traditional skills and catered to the needs of the women.
They understood the taste of women and went on producing the goods to match their taste. Some of the businesswomen like Annie Turnbo-Malone, Helena Rubinstein and Jennie Grossinger were both philanthropists as well as business executives. The advertising claims of some of this businesswoman were extravagant, even misleading. Some of this businesswoman though they claimed to be social activities were found practicing the business against the ethics of the social service. For example, Businesswoman who supported temperance was selling a product containing a high level of alcohol and another businesswoman, Jennie Grossinger was also against the sale of alcohol, was selling alcohol in her hotel
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